Skip to main content

Meet Amara

Your African Hair Care Expert & Natural Hair Enthusiast

Discover My Story
Amara smiling

My Hair Journey

Growing up in Nigeria, I struggled with managing my natural hair. Like many African women, I believed that straight hair was the only way to look professional and beautiful. This journey of self-discovery and hair acceptance has transformed not only my appearance but my entire perspective on beauty.

Today, I'm passionate about helping women embrace their natural hair texture and discover the beauty of healthy hair care practices. Through years of research, experimentation, and professional training, I've developed expertise in natural hair care that I'm excited to share with you.

My Hair Care Journey

2015

The Big Chop

Started my natural hair journey with the big chop, embracing my natural texture.

2017

Hair Care Blog

Launched Grow Beautiful Hair to share my experiences and help others.

2019

Certification

Became a certified trichologist and natural hair care specialist.

2021

Community Growth

Built a community of over 100,000 women embracing their natural hair.

Our Values

🌿

Natural Beauty

Embracing and enhancing your natural hair texture

📚

Education

Empowering through knowledge and understanding

👥

Community

Building connections and sharing experiences

🌍

Sustainability

Using eco-friendly and natural hair care methods

Meet Our Team

Amara Okeke

Amara Okeke

Founder & Hair Care Expert

Certified trichologist and natural hair care specialist with 7+ years of experience.

Zara Thompson

Zara Thompson

Natural Hair Stylist

Expert in protective styling and natural hair care techniques.

Maya Chen

Maya Chen

Content Creator

Creating educational content to help you on your hair care journey.

Let's Connect

Have questions about your hair care journey? I'm here to help!

Get in Touch